Cathryn Lavery

Featured Post

2022 review, mental toughness & espresso

Top of the mornin' to ya friend,​(Sorry but it's St Paddy's day☘️ and according to 23&Me I'm 100% irish so I had to start my email like that.) The Oscars were last weekend, I didn’t watch them but it reminded me to go back and watch this speech by Matthew McConaughey which I still feel is the...
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13 days ago • 2 min read

Confession: I have an addiction 😱

Hey friend, At the start of 2023 when I was making my ‘start, stop, continue’ list I realized I had an addiction 😱. Btw if you don’t know this exercise, it involves making three columns (titled Start, Stop and Continue). From there you add habits and activities to each column of things you want...
29 days ago • 4 min read

Here's a tool you'll want to use in 2023 😯

Hey friend, I realized that my business hit $45 million in cumulative sales by the end of 2022 🥳 If you told me in 2015 I could create that amount of revenue from a simple idea I'd have thought you were crazy. And I don't share the revenue number to brag, but to inspire you to follow those small...
3 months ago • 2 min read

📼 don't forget to watch your tape!

Hey there, Now that we’re almost wrapped on 2023 I wanted to send a super quick email to share my EOY review process. If you’ve been on here for a while, you know I’ve been sharing my annual reviews for coming up to 9 years! I like to think of annual reflections in the same was as an athlete...
3 months ago • 3 min read

STOP working for money (& other big news) 😬

Hey friend, If you're reading this email then likely know how to make money, but do you know how to make money work for you? I had $758 in my pocket when I landed in New York City in 2012. That 💵 and the two suitcases of personal belongings I brought were everything I had. When I started earning...
4 months ago • 4 min read

7 lessons learned growing from 0 to over $40MM in sales 👑

Hey friend, So I still get requests from people asking me for advice on how to start, build and grow a business. It’s fun to look back and remember those early days... so many lessons yet to learn. If you’re starting a new business — or thinking about starting one — here are a few tips from my...
6 months ago • 4 min read

are you too comfortable? 😬

C’mon, admit it. You’ve been sucked into buying something because it promises a great result in “12 easy steps”. The daily march to self-growth requires simple, iterative actions. If it were easy, everyone on the planet would be a self-actualized, productive, and empathetic human being. We’d be...
6 months ago • 3 min read

my personal money rules 💰

Hey friend, Do you remember the first time you learned about money? A few weeks ago I attended my first business event since having my 👶🏻 about the topic of building wealth. We started the weekend going back to our childhoods and understanding our relationship to money and how it affects our...
7 months ago • 5 min read

How to win at life 🕹

Treat your life like a video game. Here’s a secret I wish I knew in my twenties… you should treat your life like a video game if you want to succeed. Gamers get a bad rap in the media, but if we approach life like they do games, we will go far. Let me explain! Default to action Video games are...
7 months ago • 4 min read

My 20 minute rule for beating procrastination

Do you ever feel like there aren’t enough hours in the day? Me too (way less since having a 👶). Maybe it’s a busy season at work. Maybe it’s crazy at home. Maybe it’s all of the above. You’ve got something important to do. Something you know you’ll kick yourself for if you don’t complete. Maybe...
7 months ago • 2 min read